Our Blog
Insights, tips and plain-English advice
Practical help on websites, getting found online and the technology behind your business. Written for business owners, not techies.
Marketing
Why Your Website Content Should Focus on Your Audience and Not Your Own Business
Your website is one of the first things a potential customer will see when they…
Marketing
How to Create and Promote Your First Lead Magnet
Lead magnets give your business an excellent opportunity to share something of value with your…
Marketing
How to Use Visuals in Your Seasonal Marketing
Customers love to buy from brands that keep things fresh. When a business seems like…
Everything Else, Marketing, SEO, Web Design
What Your Web Copy Specialist Needs to Know
Your website copy has quite a few jobs that it needs to achieve all at…
Marketing
How to Plan Your Seasonal Marketing Content
Seasonal marketing involves adapting your message to suit the current season or time. For instance,…
Marketing
How to Create Loyal Fans of Your E-Commerce Brand
There’s one thing that every e-commerce brand needs to be truly successful – loyal fans.…
Marketing
Social Media Conversation Starters
Whether you’re a natural at small talk or a shrinking violet, talking to your customers…
Marketing
How to Use Email Marketing to Grow Your Local Business
The strength of its relationships with local customers is the one thing that helps every…
Marketing, SEO
How to Find and Fix Duplicate Content on Your Website
As a website owner, discovering duplicate content on your site can be alarming. Not only…
Marketing
Conversational Email Ideas for Your Business
When it comes to sending newsletters to your subscribers, it can be a challenge to…
Marketing
8 Ways to Market Your Business in 2024
Marketing is the lifeblood of every business. Without it, potential customers may never discover your…
Marketing, SEO
Creating a Monthly Content Tree for Your Business
Are you finding that sharing fresh content with your audience is slipping down your to-do…
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