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Insights, tips and plain-English advice
Practical help on websites, getting found online and the technology behind your business. Written for business owners, not techies.
Marketing
5 Great Examples of Storytelling Emails
Introduction:Dear Readers, Storytelling isn't just reserved for fantasy novels or murder mysteries. It's a powerful…
Marketing
Crafting Captivating Content: How to Write Blog Posts That Engage and Excite
In the digital landscape, your words are your weapons, your stories are your strength, and…
Marketing
Start Generating New Blog Content Ideas Today
Finding fresh and exciting ideas for your blog can feel like a losing battle, especially…
Marketing
How to Add Blog Posts to a WordPress Website: A Comprehensive Guide
Hello there! If you're looking to add blog posts to your WordPress website, you've come…
Marketing
How to Ensure Your Subscribers Read Your Emails
Engagement can be a fine art, and for many business owners, it can feel impossible.…
Marketing
Hiring the right copywriter for your website content
As a business owner, you understand the importance of having strong website content that engages…
Marketing
8 ways you can grow your email list
Email marketing is a vital way for businesses to connect with their customers, and having…
Marketing
Why Email Marketing Is Still Important in 2023
Email marketing has been around for decades, but it remains a crucial tool for businesses…
Marketing, SEO
Building Trust with Good Content: A Key Strategy for Converting Website Traffic into Leads
When it comes to online marketing, building trust with your audience is crucial. Consumers are…
Marketing, SEO
Can ChatGPT Replace a Copywriter
The short answer: In the current version - no. Replacing a copywriter with a computer…
Marketing
Optimising for Success: The Benefits of Conversion Rate Optimisation for Businesses
Conversion rate optimisation (CRO) is a strategy used by businesses to improve the percentage of…
Marketing
Why MailerLite is the Better Email Marketing Platform
Email marketing is an essential tool for businesses to connect with their customers and promote…
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