Whether you’re a natural at small talk or a shrinking violet, talking to your customers is one of the best ways to increase trust in your business.
Finding interesting things to say on social media doesn’t always come easily to everyone, and that’s especially true when it comes to your brand.
Let’s take a look at some examples of great conversation starters that you can use.
Here, you can find a list of examples and a selection of pointers to help you get started.
Share a Story
Sharing a story your customers will identify with is a great way to start generating conversations. Can you think of an experience you had that your audience will relate to? Start there and form a story around it, and make sure to ask a question at the end, prompting your readers to respond.
For example, if you run a café, you might share a story about a particularly busy morning and how your team managed to keep everything running smoothly. End the story with a question like, “What’s your favourite way to start a busy day?”
Customer Spotlights and Case Studies
Another great way to get people talking is to share a customer spotlight on social media. Not only is it relevant to your brand, but your community might recognise that customer and encourage them to interact with the post. You can then ask them to share more information about their experience with your brand.
For instance, if you’ve recently helped a small business improve their website, share their success story and ask, “Have you noticed any small changes making a big impact on your business recently?”
Give an Opinion
People love to share their opinions, and they’re an effective way to start a discussion. Sharing an opinion on a recent trend, something within your industry, or just a general topic can invite others to do the same. This is a wonderful way to gain more insight into your customers and to open up a helpful dialogue.
Consider posting something like, “We believe that sustainable packaging is the future of retail. What are your thoughts on the importance of eco-friendly packaging?”
Share a New Idea
Customers love to feel like they’re included in a brand’s decisions, especially if they’ve followed it for a long time. Sharing an idea you have for your brand can spark lots of new conversations, especially if you invite your audience to share their thoughts on it.
For example, if you’re thinking of launching a new product line, share a sneak peek and ask, “What do you think of our new product idea? We’d love to hear your thoughts!”
Ask for Feedback
It sounds obvious, but asking for your customers’ opinions is a fantastic way to get the conversation flowing. You could try something different from the usual request for reviews. Perhaps you could talk about something more specific, like a certain product or service you provide and what their favourite thing is about it. When you get people to narrow down what they’re talking about, you can gain more nuanced insight into how you can help them more in the future.
For instance, you might post, “We’re looking to improve our customer service experience. What’s one thing you love about our service, and one thing you think we could do better?”
By using these conversation starters, you’ll not only engage your audience but also gain valuable insights and foster a stronger community around your brand. Start the conversation today and see the positive impact it can have on your business.
