Email marketing is an essential tool for businesses to connect with their customers and promote their brands. And while there are many email marketing platforms available, two of the most popular options are MailChimp and MailerLite. We now recommend MailerLite as the better email marketing platform for small businesses, particularly in light of MailChimp’s recent pricing changes.
MailChimp Pricing Changes
For years, MailChimp had a pricing structure that allowed users to send unlimited emails to up to 2,000 subscribers for free. However, MailChimp announced changes to their pricing structure which cut the free plan to 500 contacts. While this might not seem like a big deal, it can get expensive quickly for businesses with large email lists.
For example, a business with 10,000 subscribers on MailChimp’s Standard plan would pay £83.64 per month, while that same business would only pay £39 per month on MailerLite. This pricing difference is just one reason why MailerLite is the better email marketing platform. To add another nail in the coffin MailerLite include dynamic emails at this pricing point while MailChimp needs you to step up £112.91 per month.
Features and Benefits of MailerLite
MailerLite offers many of the same features as MailChimp, such as drag-and-drop email design, automation, and A/B testing. However, MailerLite offers some additional features that MailChimp does not, such as a landing page builder and the ability to send emails based on a subscriber’s timezone.
Additionally, MailerLite has many benefits that make it a better option than MailChimp. For example, while both platforms offer automation, MailerLite’s automation is more intuitive and easier to set up.
User Interface and Ease of Use
MailerLite’s user interface is one of the platform’s biggest advantages. It’s clean, easy to navigate, and intuitive, making it simple for even non-technical users to create and send emails. MailChimp’s interface can be confusing and overwhelming, with many options and features that can be difficult to find and use.
We receive more questions for our clients on MailChimp than we do for clients we set up on MailerLite.
Customer Support
Finally, customer support is another area where MailerLite shines. MailerLite offers 24/7 live chat support, as well as email support and a knowledge base. In contrast, MailChimp only offers email support, and their response times can be slow.
Conclusion
When all is considered and with the recent pricing changes from MailChimp recommending MailerLite is a no-brainer. Not only are they cheaper but MailerLite includes more features, a better interface and faster customer service.
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