Content is one of a modern business’s most valuable assets. Business owners serious about growth focus on creating content on their websites and across their preferred social platforms. But how many times are you using a piece of content you’ve created?
Many business owners make the mistake of hitting “publish” and moving on. They don’t realise their powerful content can be repurposed and reused! Let’s talk about your dusty blog archive and why it’s likely a treasure chest you can use to create fantastic email newsletters.
Why Repurpose?
Great content deserves to be shared more than once! Repurposing allows you to share across multiple mediums, including text, video, and audio. This gives your audience more opportunities to see and engage with the value you provide. Think of it as working smarter, not harder!
Blog Posts are a Goldmine
Your blog posts are a goldmine of valuable content ripe for repurposing into emails. A typical blog post might cover one topic but have 5-6 key points. You can turn some of these points into helpful email newsletters for your subscribers.
How to Pick the Right Post
Start with blog posts that help your audience with their problems, answer questions, and provide helpful advice. Use your website analytics (like Google Analytics) to identify which blog posts are most popular with your audience.
Choose 2 or 3 Key Points
Once you’ve chosen a blog post, choose 2 or 3 key points to share in your email. Re-write these points to adapt them to an email or approach them from a different angle, giving you even more email ideas.
Creating Your Email
A typical email newsletter is around 250-500 words long. The most important part is the first few sentences. Your goal is to capture your readers’ attention immediately.
Here are a few examples of great opening hooks:
- Ask a question: “Are you tired of feeling overwhelmed by your inbox?”
- Share a shocking statistic: “Did you know that the average person spends 28% of their workweek reading and answering emails?”
- Make a bold statement: “This is the only email marketing tip you’ll ever need.”
One helpful tip is to batch your emails and schedule them in advance. Batching is particularly helpful for busy business owners, as you can write a month’s worth of emails in one day, freeing you up to focus on other tasks.
Writing an Email Series
Sometimes you have a complex topic or a lot to say. Creating an email series is an excellent idea in these situations. Your emails can be sent over several weeks, delivering helpful tips, advice, and information to your audience.
Start mining your blog for email gold! You’ll be surprised at how much valuable content you already have.
