Do you have some old content gathering dust in a neglected corner of your website? Perhaps you have some blog posts that have long been forgotten.
Repurposing your content can give it a new lease of life and deliver fresh value to your audience. Better still, there are always new, unique ways to reuse this content. You might think you’ve thought of every single way you could revamp some long-forgotten copy, but you’d be surprised.
Getting creative with how to reuse some of your content is part of the fun. You don’t need to stick to the same old ideas. In fact, when you test out alternative options, you might discover something that works really well for you and your audience.
We’re going to look at some alternative ways you can repurpose your existing content.
We have included some pointers below to help you get started. You can, of course, expand on these to give your reader a wider variety of methods to try, but these should get you inspired.
Infographics
Infographics are a great way to compile large amounts of information into an easy-to-digest image. Perhaps you have a data-heavy blog post that you wish was easier for your audience to read. Turning it into an engaging graphic is a fantastic way to give it a new lease of life.
For example, if you have a blog post about the benefits of meditation, you could create an infographic that shows the statistics, tips, and quotes related to meditation. You can use tools like Canva or Piktochart to design your infographic easily and quickly.
You can then share your infographic on your website, social media, or email newsletter. You can also link back to your original blog post to drive more traffic and conversions.
Podcasts
Take a look at some of your older blog posts that aren’t getting the love they deserve. Could they be fleshed out into a podcast episode? You might find you have an interesting series you could create from blogs that cover a similar topic.
Podcasts are a popular and convenient way for your audience to consume your content. They can listen to your podcast while driving, working, or relaxing. You can also reach new audiences who prefer audio over text.
To create a podcast from your blog post, you need to have a good microphone, a recording software, and a hosting platform. You can use tools like Audacity or GarageBand to record and edit your podcast, and Anchor or Buzzsprout to host and distribute your podcast.
You can then promote your podcast on your website, social media, or email newsletter. You can also link back to your original blog post to provide more details and resources.
Turn videos or podcasts into blog posts
Video can translate well into the written word. Perhaps you have videos that cover topics like product uses or details on a service you provide. You could turn these videos into blog posts, social media posts, or web pages.
Turning your videos or podcasts into blog posts can help you reach more people who prefer reading over watching or listening. It can also boost your SEO and increase your website traffic.
To create a blog post from your video or podcast, you need to have a transcript of your audio. You can use tools like Otter or Rev to transcribe your audio automatically or manually. You can then edit and format your transcript into a blog post that is easy to read and engaging.
You can then publish your blog post on your website, social media, or email newsletter. You can also embed your video or podcast on your blog post to offer more options for your audience.
Turn videos into gifs
This is a great idea for social media! Personalised gifs are a fun and expressive way to engage your audience and get them to share your content. Taking small clips from videos you’ve made is the perfect way to create a gif you can share with your audience in posts and comments.
For example, if you have a video of a customer testimonial, you could create a gif that shows their happy reaction or their key quote. You can use tools like Giphy or Ezgif to create your gif easily and quickly.
You can then share your gif on your social media platforms, such as Facebook, Twitter, or Instagram. You can also link back to your original video to provide more context and information.
Quote images
Another fantastic form of content to share on social media is graphics containing quotes from your created content. Take a look at your existing copy, I am sure you have some wisdom you could feature on a graphic.
For example, if you have a blog post about the best practices for email marketing, you could create a graphic that shows a tip or a statistic from your blog post. You can use tools like Canva or Adobe Express to design your graphic easily and quickly.
You can then share your graphic on your social media platforms, such as Pinterest, LinkedIn, or Instagram. You can also link back to your original blog post to provide more value and insights.
Email newsletters
Don’t forget that your email newsletter can be a repurposed blog post or a section from your website. You can rewrite it a little to tailor it to an email format and allow your subscribers to discover content they might have missed.
For example, if you have a blog post about the latest trends in your industry, you could create an email newsletter that summarises the main points and invites your subscribers to read the full blog post. You can use tools like Mailchimp or ConvertKit to create and send your email newsletter easily and quickly.
You can then send your email newsletter to your subscribers, who are likely to be interested in your content and loyal to your brand. You can also encourage them to share your email newsletter with their friends or colleagues.
Conclusion
Repurposing your content is a smart and creative way to get more value from your existing content. You can reach new audiences, boost your engagement, and increase your conversions by reusing your content in different formats and platforms.
We hope you found some inspiration from this blog post and are ready to try some of these alternative ways to repurpose your content. Let us know how it goes and what results you get. We’d love to hear from you!
