Are you finding that sharing fresh content with your audience is slipping down your to-do list? Perhaps it’s already fallen off completely? You’re not alone in this struggle.
In a world awash with ideas, it might feel as though every original thought has already been taken. But, in the ever-competitive realm of social media and email marketing, staying visible and relevant is crucial. This is where consistently sharing valuable content comes into play.
But how do you maintain motivation and continually find new topics to discuss?
The answer: a content tree.
A content tree is a structured approach to planning a month’s worth of content around a single theme or topic. Imagine a tree with branches and leaves, where each branch represents a unique piece of content tied to a central theme, and the leaves are smaller, repurposed content pieces. Let’s delve into how you can cultivate your content tree.
Choosing Your Topic
Firstly, you need to select a central theme or topic – this forms the trunk of your content tree. Choose a subject that you’re knowledgeable about and can explore in detail. For instance, if you specialise in dog behaviour, your theme for the month might be ‘toilet training a new puppy’. This is a broad topic with numerous aspects to discuss, perfect for engaging an interested audience.
Planning Your Branches
With your main theme established, it’s time to branch out. These branches are your key pieces of content. Sticking with the puppy training example, your branches could include:
- A comprehensive blog post: Detail various house-training techniques.
- Social media series: Discuss each technique individually, outlining their pros and cons.
- Email newsletter: Offer advice on what to do when a training method fails. For instance, addressing issues like separation anxiety or inappropriate behaviour.
- Instructional video: Demonstrate a training technique in action.
Each of these branches should offer substantial, stand-alone value while remaining connected to your central theme.
Growing Content Leaves
The leaves of your content tree are the smaller, more frequent pieces of content that sprout from your main branches. These could be:
- Downloadable resources: Such as a checklist for house training.
- Quote graphics for social media: Featuring key takeaways from your blog.
- Short tip videos: Offering bite-sized house training advice.
- Q&A sessions: Addressing common issues faced by your audience.
These leaves support your larger branches, reinforcing your theme throughout the month and providing your audience with a rich, varied content experience.
By adopting the content tree strategy, you not only streamline your content creation process but also ensure a consistent, engaging presence across all your platforms. So, why not give it a go and watch your content strategy flourish!
