If you have a business, you probably have a website. But is your website doing everything it can to help you grow your business? A website is more than just a digital brochure. It’s a powerful tool that can attract, engage, and convert your potential customers.
But not all websites are created equal. Some websites have too many pages that confuse or overwhelm visitors. Some websites have too few pages that don’t provide enough information or value. And some websites have the wrong pages that don’t match the needs or expectations of their target audience.
So how do you know what pages your website needs? Well, there is no one-size-fits-all answer to that question. Every website is as unique as the business it belongs to, but there are some things in common that they all need to share.
Website pages.
Now, you might look at a giant e-commerce store and see endless product pages or a small non-profit business with only a few pages. It’s not about the number of pages you have on your website. It’s about what’s on them.
No matter the size of your business, there are essential pages your website needs to have so that your customers have the best experience possible. These pages will help you showcase your brand, communicate your value proposition, build trust and credibility, and drive action.
In this blog post, we’ll walk you through the seven pages that every business website needs. We’ll explain why they’re important and the benefits they can bring. We’ll also include visual examples to go along with each page type to illustrate our points along the way.
Let’s get started!
Home
Your homepage is the cornerstone of your website and will usually be your most visited page. As one of the first pages that a potential customer sees, you should have a strong headline that illustrates what you do, how you do it and why that matters to your customers. Your homepage introduces your business and gives potential customers options to click further into your website.
Your homepage should also include:
- A clear and compelling call-to-action (CTA) that tells visitors what you want them to do next, such as sign up, buy now, or learn more.
- A brief overview of your products or services and how they solve your customers’ problems or fulfill their desires.
- A summary of your unique selling proposition (USP) and why you’re different from your competitors.
- A glimpse of social proof, such as testimonials, reviews, ratings, awards, or logos of trusted clients or partners.
- A navigation menu that makes it easy for visitors to find what they’re looking for on your website.
About
Your About page will usually be the second most visited page on your website. Most businesses don’t pay enough attention to their About pages, which presents an opportunity for improvement. The most important thing to remember is that your About page isn’t actually about you. It should be focused and tailored towards your customers. Let them know how and why you can help them by speaking directly to them rather than using “I” or “we”.
Your About page should also include:
- A story that explains how and why you started your business and what your mission and vision are.
- A team section that introduces the people behind your business and showcases their expertise and personality.
- A value section that highlights the core values and principles that guide your business and resonate with your customers.
- A CTA that invites visitors to take the next step in their journey with you, such as contacting you, subscribing to your newsletter, or following you on social media.
Product / Service
Each of your different products or services should have an individual page on your website. Use these pages to introduce your product or service and show your potential customers why it might be a good fit for them. Having individual pages will provide you with more opportunities for SEO or pay-per-click advertising.
Your product or service page should also include:
- A catchy headline that summarises the main benefit or feature of your product or service.
- A detailed description that explains what your product or service does, how it works, and what it includes.
- A list of benefits that shows how your product or service can help your customers achieve their goals or overcome their challenges.
- A list of features that shows how your product or service is different from or better than your competitors’.
- A visual element that showcases your product or service in action, such as a photo, video, screenshot, or demo.
- A CTA that urges visitors to buy, order, or request your product or service.
Reviews / Testimonials
Create a page showcasing your happy customers’ reviews. Social proof is a powerful motivating factor for a potential customer making a purchasing decision. For some products or services, you could even take advantage of before / after images. Your reviews add trust and credibility to your business.
Your reviews / testimonials page should also include:
- A headline that emphasises the positive outcomes or results that your customers have achieved with your product or service.
- A selection of reviews or testimonials that are relevant, authentic, and specific. Include the name, photo, and role of the reviewer if possible.
- A rating system that shows the average score or rating of your product or service based on customer feedback.
- A CTA that encourages visitors to join your happy customers by buying, ordering, or requesting your product or service.
Blog
While a blog isn’t important to every business, it’s a great way of sharing news, information, tips and recommendations with your audience. You can use blog posts to share details about new products or services that you’re launching. You can share tips and recommendations that help customers get more from their purchases. A good content strategy can be extremely beneficial to your SEO efforts.
Your blog page should also include:
- A headline that captures the attention and interest of your readers and tells them what the post is about.
- An introduction that hooks your readers and gives them a reason to keep reading.
- A body that delivers on the promise of the headline and provides valuable and relevant information to your readers.
- A conclusion that summarizes the main points of the post and gives your readers a clear takeaway or action step.
- A CTA that invites your readers to comment, share, subscribe, or contact you for more information.
Contact
The Contact page is a default page that every business website needs. This is where a potential customer can learn how to contact you by telephone, email, etc. If you have physical premises, you can include your address and directions here. You may even show your working area if you work with customers in your local area.
Your Contact page should also include:
- A headline that invites visitors to get in touch with you and tells them why they should do so.
- A form that allows visitors to send you a message directly from your website. Make sure to ask only for the information you need and to comply with any privacy regulations.
- A map that shows your location and provides directions to your premises if applicable.
- A list of other ways to contact you, such as phone number, email address, social media profiles, etc.
- A CTA that encourages visitors to contact you as soon as possible.
Privacy Policy
There’s a heavy focus on privacy today. Consumers want to know that their data is going to be protected and also to understand how your business is going to use it. Your business must have a privacy policy page that clearly dictates how you use someone’s data. Depending on your location, additional details may be needed, such as how someone can request their data to be deleted.
Your Privacy Policy page should also include:
- A headline that states the name of your business and the purpose of the page.
- An introduction that explains what the page is about and why it’s important for visitors to read it.
- A section that describes what types of personal data you collect from your visitors, such as name, email, phone number, etc.
- A section that explains how you use the personal data you collect, such as to provide your products or services, to communicate with your customers, to improve your website, etc.
- A section that discloses how you share the personal data you collect with any third parties, such as service providers, partners, affiliates, etc.
- A section that informs your visitors about their rights and choices regarding their personal data, such as to access, update, delete, or withdraw their consent.
- A section that specifies how you protect the personal data you collect and how long you retain it.
- A section that indicates how you handle any changes or updates to your privacy policy and how you notify your visitors about them.
Conclusion
These are the seven pages that every business website needs. By having these pages on your website, you can ensure that your visitors have a positive and satisfying experience. You can also increase your chances of converting them into loyal customers.
Of course, these are not the only pages you can have on your website. Depending on your business goals and needs, you may want to add more pages that showcase your portfolio, case studies, FAQs, resources, etc. The key is to make sure that every page on your website has a clear purpose and value for your visitors.
If you need help creating or improving your website pages, we can help. We are a team of professional web designers and developers who can create stunning and effective websites for any type of business. Contact us today and let us know what you need. We’ll be happy to work with you and make your website shine.
