A cluttered website is one way to quickly deter a potential customer. If you imagine your website like a room in a house, you can picture how difficult it would be to find something if that room was full of boxes messily stacked on top of one another.
Your website visitors don’t want to walk into a messy room, especially when looking for a solution to their problem. They want to see the answer loud and clear in front of them and to exert as little effort as possible to get there.
Let’s go through 5 ways to declutter your website and engage more visitors.
Simplify your menu
An overloaded menu only serves to be confusing, overwhelming, and a waste of your visitor’s time. Streamline your available options and label them clearly with simple descriptions. You don’t need to have every option visible to your visitor, only the ones that matter the most. Prioritise what you want your navigation menu to show.
Allow white space to breathe
White space helps break content into easily digestible pieces. It also assists in highlighting important elements on your website, such as a headline, infographic, or CTA. Not allowing sufficient space between content areas can have the same effect as a cluttered menu. It becomes visually busy and results in a confused, frustrated, or bored visitor.
Use images sparingly
Don’t go overboard with your images, even if they’re amasing. Images are far more effective when used sparingly and for a specific purpose. If you fill your homepage with too many images, it detracts from the message you’re trying to share with your visitors. Ensure those images are optimised too, so you don’t accidentally slow down your website speed.
Use valuable content only
If your content isn’t conveying value to a potential customer, you don’t need it on your website. Sometimes, it helps to revisit old content and check if it’s still relevant or needs updating. It might even be more effective if it’s edited down. Make sure that you make high-quality content a priority. High-quality content is clear, concise, and easy to read.
Dial back the colours
While lots of bright, exciting colours are certainly very interesting, they won’t help your visitor make a decision about your product or service. This doesn’t mean you need to choose boring, uninspiring colours for your website, but you should consider using them in a more minimal way. For example, bright pinks and oranges make great accent colours or buttons, while neutral colours work well as a background.
